Ahh Pay Per Click (PPC), not nearly as many variables in contrast to SEO – the organic other side of the equation. The following PPC tools are a must have for any marketer of any size. Use these performance-enhancing tools not only for your own website(s), but on the competition as well. Learn more about PPC on Jtree.net
PPC Tool : Google AdWords Bid Simulator
Have you ever wondered about the potential benefits a bid increase would bring to your Google AdWords PPC campaign? End the wonderment…
Google’s AdWords PPC Bid Simulator can help answer important campaign-related questions like:
- How many more ad impressions and clicks could potentially be received if I up my Max Cost Per Click (CPC) bid?
- What is the potential CPC of the new clicks received from upping my Max CPC?
PPC Tool : SEMRush
SEMRush allows you to quickly generate 6 reports that are split between organic SEO and PPC. Punch-in a competitor URL, domain or keywords to find out which organic and paid keyphrases are being targeted, and how much it is costing them. SEMRush is a great tool for gauging the value of both organic and paid traffic.
Click here to utilize this valuable PPC resource >
Remember that the most efficient use of your hard earned advertising dollars is to make use of a PPC consultant or company. They have the training, experience and skills necessary to maximize your ad budget and refine your targeting like no other. As PPC costs rise it becomes increasingly important to have someone in charge of your PPC campaigns that understands how to convert visitors and acquire ‘quality’ traffic.
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