2 Free PPC Tools for You and the Competition

Ahh Pay Per Click (PPC), not nearly as many variables in contrast to SEO – the organic other side of the equation. The following PPC tools are a must have for any marketer of any size. Use these performance-enhancing tools not only for your own website(s), but on the competition as well.

PPC Tool : Google AdWords Bid Simulator

Have you ever wondered about the potential benefits a bid increase would bring to your Google AdWords PPC campaign? End the wonderment…

Google’s AdWords PPC Bid Simulator can help answer important campaign-related questions like:

• How many more ad impressions and clicks could potentially be received if I up my Max Cost Per Click (CPC) bid?
• What is the potential CPC of the new clicks received from upping my Max CPC?

PPC Tool : SEMRush

SEMRush allows you to quickly generate 6 reports that are split between organic SEO and PPC. Punch-in a competitor URL, domain or keywords to find out which organic and paid keyphrases are being targeted, and how much it is costing them. SEMRush is a great tool for gauging the value of both organic and paid traffic.

Click here to utilize this valuable PPC resource >