Increase the Quality Score of your Google AdWords PPC campaign by learning about the AdWords Ad Auction.
Video Highlights:
How the Ad Auction Works
AdWords Quality Score
- CTR
- Relevance
- Landing Page Quality
SEO and AdWords
AdWords Ad Rank
- Ad Rank is summarized by the below formula, and is what actually determines the actual position of your ad.
Max Bid of advertiser X Quality Score of the ad = Ad Rank
Determining Cost Per Click
- CPC is the minimum amount necessary to retain the position of your ad, and is summarized by the formula below.
CPC of ad 1 = [(Ad Rank of next lowest ad) / (the Quality Score of ad 1)]
The moral of the story; relevant and related AdWords campaigns that utilize relevant and related landing pages can decrease your CPC while increasing clicks. Google basically reinforces quality by rewarding advertisers with lower costs and increased performance.
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