Video Highlights:

How the Ad Auction Works

AdWords Quality Score

1. CTR
2. Relevance
3. Landing Page Quality

SEO and AdWords

AdWords Ad Rank

• Ad Rank is summarized by the below formula, and is what actually determines the actual position of your ad.
  Max Bid of advertiser X Quality Score of the ad = Ad Rank

Determining Cost Per Click

• CPC is the minimum amount necessary to retain the position of your ad, and is summarized by the formula below.
  CPC of ad 1 = [(Ad Rank of next lowest ad) / (the Quality Score of ad 1)]

The moral of the story; relevant and related AdWords campaigns that utilize relevant and related landing pages can decrease your CPC while increasing clicks. Google basically reinforces quality by rewarding advertisers with lower costs and increased performance.

PPC Tool : Google AdWords Bid Simulator

Have you ever wondered about the potential benefits a bid increase would bring to your Google AdWords PPC campaign? End the wonderment…

Google’s AdWords PPC Bid Simulator can help answer important campaign-related questions like:

• How many more ad impressions and clicks could potentially be received if I up my Max Cost Per Click (CPC) bid?
• What is the potential CPC of the new clicks received from upping my Max CPC?

PPC Tool : SEMRush

SEMRush allows you to quickly generate 6 reports that are split between organic SEO and PPC. Punch-in a competitor URL, domain or keywords to find out which organic and paid keyphrases are being targeted, and how much it is costing them. SEMRush is a great tool for gauging the value of both organic and paid traffic.

Click here to utilize this valuable PPC resource >

Remember that the most efficient use of your hard earned advertising dollars is to make use of a PPC consultant or company. They have the training, experience and skills necessary to maximize your ad budget and refine your targeting like no other. As PPC costs rise it becomes increasingly important to have someone in charge of your PPC campaigns that understands how to convert visitors and acquire ‘quality’ traffic.