How Search (SEO) is Changing

A shift in search = a shift in SEO. There’s a new component to search engine optimization (SEO) that can’t be ignored – Social Media. In some form or another, Search Engines are now including content from social networks with traditional search results.

The good news is; the same traditional SEO methodology applies to socially produced content. If optimized properly, content produced on social networks like Facebook and Twitter will show in the same search results as your website or blog.

Watch the SEOmoz video below for additional information:

New Digg and StumbleUpon Features

Digg added a new beta trending feature that is currently visible on the homepage which gives diggers 10 minutes to either promote or bury a selected trending story. If enough people bury the story, it won’t make it to the homepage. Each story gets 10 minutes before a decision is made.

StumbleUpon, now back under the control of the original owners after being ‘let-go’ by eBay, has rolled-out some significant updates. The homepage features more content, the entire site has been re-designed and a new emphasis is being put on the user’s friend network. The stories you see and submit are now heavily focused within a user’s network (verses the entire SU network). What this means is that stories you see are derived from your friend network, instead of the entire SU network. Same goes with the stories you submit. Gone are the days of instant traffic off a carefully-placed SU submission… unless you have thousands of friends.

Luckily, the SU focused friend network feature update is in beta. If you don’t like it, leave feedback. The owners have historically been very receptive to user input.

StumbleUpon vs Digg vs Twitter vs Tumblr (Unique Visitors Chart)

Twitter Geographical Information – Finally!

Thanks to Twellowhood; a service from Twitter directory Twello, there is now a reliable place to obtain Twitter geographical information.

Twitter is big, and has a prolonged buzz effect, but is still relatively small in comparison to social networks like Facebook and MySpace both in Idaho and the United States.

The Social Conversation Prism

Social Marketing Networks Exposed

Social marketing, integrated social marketing (ISM), social media marketing or whatever you want to call it is HUGE! With so many networks itchin to monopolize your time without any real giveback how on earth are you supposed to figure out which ones are ‘worth it’? Glad you asked, intrepid social marketing knowledge seeker – see (and freely embed) the Social Conversation Prism:

The Conversation Prism by Brian Solis and Jesse Thomas

Also known as the ‘why you need a professional social marketer’ prism.

Embed the Social Marketing Conversation Prism on Your Site/Blog