Gaining Traction: Inbound Marketing for Startups
View more presentations from Rand Fishkin
This deck from Rand is a good read for startups and businesses new to the concept of inbound marketing.
What I liked about it: Rand clearly denotes that SEO is not inbound marketing, but a tactic utilized for inbound marketing.
Inbound Marketing – any tactic that earns visitor interest, instead of buying it.
